Comments on: Marketing into a Downturn http://blog.jimnovo.com/2007/12/28/marketing-into-downturn/ Moving from a Low Accountability to a High Accountability Business Model Mon, 13 Oct 2008 12:06:54 +0000 http://wordpress.org/?v=2.5.1 By: Jim Novo http://blog.jimnovo.com/2007/12/28/marketing-into-downturn/#comment-16468 Jim Novo Wed, 16 Jan 2008 15:11:59 +0000 http://blog.jimnovo.com/2007/12/28/marketing-into-downturn/#comment-16468 McKinsey & Company has a couple articles on business strategy during downturns: <a href="http://e.mckinseyquarterly.com/W0RT011BD319B6406343034CAF4CC0" target="_blank">Market fundamentals: 2000 versus 2007</a> <a href="http://e.mckinseyquarterly.com/W0RT011BD329A6406343034CAF4CC0" target="_blank">Preparing for the next downturn</a> McKinsey & Company has a couple articles on business strategy during downturns:

Market fundamentals: 2000 versus 2007
Preparing for the next downturn

]]>