Comments on: Al Gore & Warren Buffet: Marketing Gurus http://blog.jimnovo.com/2007/11/30/rfpr/ Moving from a Low Accountability to a High Accountability Business Model Tue, 6 Jan 2009 11:25:33 +0000 http://wordpress.org/?v=2.5.1 By: Research That Makes You Go Huh, Volume 2 « Marketing ROI: Whims from Ron Shevlin http://blog.jimnovo.com/2007/11/30/rfpr/#comment-13108 Research That Makes You Go Huh, Volume 2 « Marketing ROI: Whims from Ron Shevlin Tue, 04 Dec 2007 13:30:21 +0000 http://blog.jimnovo.com/2007/11/30/rfpr/#comment-13108 [...] Volume 2 December 4, 2007 Posted by rshevlin in marketing. Tags: Market Research, marketing trackback Brandweek reported on a new survey of “leading marketing executives”, members of agroup call MENG (Marketing Executive Networking Group). The study produced some findings that have at least a couple of us going “Huh?” Some of the more confounding points relate to: [...] [...] Volume 2 December 4, 2007 Posted by rshevlin in marketing. Tags: Market Research, marketing trackback Brandweek reported on a new survey of “leading marketing executives”, members of agroup call MENG (Marketing Executive Networking Group). The study produced some findings that have at least a couple of us going “Huh?” Some of the more confounding points relate to: [...]

]]> By: Jim Novo http://blog.jimnovo.com/2007/11/30/rfpr/#comment-12779 Jim Novo Fri, 30 Nov 2007 23:29:42 +0000 http://blog.jimnovo.com/2007/11/30/rfpr/#comment-12779 That explains it Ron! Seriously though, I wonder if people just read this stuff and nod "Uh Huh, must be true", or do they really pay attention to sources and biases and weed out the crap that makes no sense?  Even more of a challenge, what happens is this stuff gets picked up by (cough cough) "News Services" and then spread over the entire web as "fact".  I suppose what happens next is "Senior Marketing" people use this crap to make decisions?   That explains it Ron!

Seriously though, I wonder if people just read this stuff and nod “Uh Huh, must be true”, or do they really pay attention to sources and biases and weed out the crap that makes no sense? 

Even more of a challenge, what happens is this stuff gets picked up by (cough cough) “News Services” and then spread over the entire web as ”fact”. 

I suppose what happens next is ”Senior Marketing” people use this crap to make decisions?

 

]]> By: Ron Shevlin http://blog.jimnovo.com/2007/11/30/rfpr/#comment-12771 Ron Shevlin Fri, 30 Nov 2007 21:43:06 +0000 http://blog.jimnovo.com/2007/11/30/rfpr/#comment-12771 It was a typo. It isn't "senior" marketers they talked to. It's "senile" marketers. It was a typo. It isn’t “senior” marketers they talked to. It’s “senile” marketers.

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