http://blog.jimnovo.com/2007/08/10/research-for-press/ Moving from a Low Accountability to a High Accountability Business Model Wed, 7 Jan 2009 07:47:14 +0000 http://wordpress.org/?v=2.5.1 http://blog.jimnovo.com/2007/08/10/research-for-press/#comment-13148 Research That Makes You Go Huh, Volume 2 « Marketing ROI: Whims from Ron Shevlin Tue, 04 Dec 2007 20:06:39 +0000 http://blog.jimnovo.com/2007/08/10/research-for-press/#comment-13148 [...] Jim Novo has a term for this kind of study: Research for Press Release. Research that is designed to do nothing but generate press for the sponsoring firm. There’s nothing inherently wrong with doing this. But if you’re going to do a study like this, then, at the least, follow these rules: [...] [...] Jim Novo has a term for this kind of study: Research for Press Release. Research that is designed to do nothing but generate press for the sponsoring firm. There’s nothing inherently wrong with doing this. But if you’re going to do a study like this, then, at the least, follow these rules: [...]

]]>