Comments on: Marketing / Technology Interface http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/ Moving from a Low Accountability to a High Accountability Business Model Tue, 7 Oct 2008 20:30:18 +0000 http://wordpress.org/?v=2.5.1 By: PRIZM Clusters Not as Predictive as Behavior http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/#comment-5688 PRIZM Clusters Not as Predictive as Behavior Thu, 30 Aug 2007 14:19:05 +0000 http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/#comment-5688 [...] For a bit of background context, check out "The Marketing/Technology Interface," where Jim discusses how the scientists among us are making it difficult for the marketing folks to learn about using data by obscuring the actionable with the scientific. He pleas for "the technical side to be a little 'less scientific' and the marketing side to be a little 'more specific,' so they can meet in the middle. [...] [...] For a bit of background context, check out "The Marketing/Technology Interface," where Jim discusses how the scientists among us are making it difficult for the marketing folks to learn about using data by obscuring the actionable with the scientific. He pleas for "the technical side to be a little 'less scientific' and the marketing side to be a little 'more specific,' so they can meet in the middle. [...]

]]> By: Bhupendra http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/#comment-4676 Bhupendra Sat, 11 Aug 2007 03:39:04 +0000 http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/#comment-4676 Hi Jim, Nice writeup. You have rightly pointed the problem. We need a better understanding between Analyst and Marketeers. I have a blog entry on the same lines, which I wrote following a similar article on BusinessWorld magazine. http://analyticsbhups.blogspot.com/2007/07/marketing-analytics-is-growing.html Bhupendra Hi Jim, Nice writeup. You have rightly pointed the problem. We need a better understanding between Analyst and Marketeers. I have a blog entry on the same lines, which I wrote following a similar article on BusinessWorld magazine.

http://analyticsbhups.blogspot.com/2007/07/marketing-analytics-is-growing.html

Bhupendra

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