Comments on: Recency Defines Engagement: Customers http://blog.jimnovo.com/2007/04/25/engagement-customers/ Moving from a Low Accountability to a High Accountability Business Model Tue, 7 Oct 2008 20:02:18 +0000 http://wordpress.org/?v=2.5.1 By: Measuring Visitor Engagement: Tools + Tips http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-9942 Measuring Visitor Engagement: Tools + Tips Wed, 14 Nov 2007 22:22:03 +0000 http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-9942 [...] Novo's approach shows how recency can explain a visitor's potential value, given their propensity to return to your site often which is represented on the horizontal axis below. The vertical axis shows how frequently the visitor has taken the action being measured. [...] [...] Novo's approach shows how recency can explain a visitor's potential value, given their propensity to return to your site often which is represented on the horizontal axis below. The vertical axis shows how frequently the visitor has taken the action being measured. [...]

]]> By: Jim Novo http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-892 Jim Novo Thu, 26 Apr 2007 11:52:06 +0000 http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-892 Thanks Kevin, and you're welcome! Surprise, I have both an e-book and a hard cover book that describe in quite a bit more detail how to use all of the simple behavioral models for maximizing marketing ROI, for both B2C and B2B . See: http://jimnovo.booklocker.com/book.html Sample of the book (Chapters 1 - 9) here: http://www.booklocker.com/pdf/224s.pdf Thanks Kevin, and you’re welcome!

Surprise, I have both an e-book and a hard cover book that describe in quite a bit more detail how to use all of the simple behavioral models for maximizing marketing ROI, for both B2C and B2B . See:

http://jimnovo.booklocker.com/book.html

Sample of the book (Chapters 1 - 9) here:

http://www.booklocker.com/pdf/224s.pdf

]]> By: Kevin Hillstrom http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-884 Kevin Hillstrom Thu, 26 Apr 2007 05:25:36 +0000 http://blog.jimnovo.com/2007/04/25/engagement-customers/#comment-884 Thanks for calling out Multichannel Forensics. Jim, that was very nice of you! Your articles are well written --- worthy of an e-book on the subject. Thanks for calling out Multichannel Forensics. Jim, that was very nice of you!

Your articles are well written — worthy of an e-book on the subject.

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