Comments on: As if BI, BA, BPM, BAM and CPM Were not enough… http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/ Moving from a Low Accountability to a High Accountability Business Model Fri, 21 Nov 2008 14:43:43 +0000 http://wordpress.org/?v=2.5.1 By: 29 for the 6th time at Emetrics San Francisco « WebAnalytics.be Blog http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-1418 29 for the 6th time at Emetrics San Francisco « WebAnalytics.be Blog Tue, 15 May 2007 18:39:36 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-1418 [...] Another surprise at the Emetrics was a young fellow that goes by the name of Judah and his partner in crime, Ian. An interesting presentation where acronyms such as SOA & BPM found there way on From Pages to Events presentation (yeap, Web 2.0). This reminded me of a Jim Novo post As if BI, BA, BPM, BAM and CPM were not enough… Also such an interesting fellow, with funny shirts [...] [...] Another surprise at the Emetrics was a young fellow that goes by the name of Judah and his partner in crime, Ian. An interesting presentation where acronyms such as SOA & BPM found there way on From Pages to Events presentation (yeap, Web 2.0). This reminded me of a Jim Novo post As if BI, BA, BPM, BAM and CPM were not enough… Also such an interesting fellow, with funny shirts [...]

]]> By: Jim Novo http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-627 Jim Novo Wed, 11 Apr 2007 12:07:13 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-627 Adelino, please feel free to post the ones I forgot! To me, at least all these ideas have one thing in common - they try to define and fix business processes. The paradox of focusing on one silo, say Marketing, is you don't really capture the value of process management, since the breakdown <a href="http://blog.jimnovo.com/2006/12/31/root-cause-the-check-shredding-example/" target="_blank">typically takes place across silos</a>. When you focus on one silo like this, you run the risk of <a href="http://blog.jimnovo.com/2007/03/07/automating-worst-practices/" target="_blank">automating worst practices</a> in Marketing and not capturing the negative impact on Sales or Service of these worst practices. Adelino, please feel free to post the ones I forgot!

To me, at least all these ideas have one thing in common - they try to define and fix business processes. The paradox of focusing on one silo, say Marketing, is you don’t really capture the value of process management, since the breakdown typically takes place across silos. When you focus on one silo like this, you run the risk of automating worst practices in Marketing and not capturing the negative impact on Sales or Service of these worst practices.

]]> By: Adelino de Almeida http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-609 Adelino de Almeida Tue, 10 Apr 2007 18:37:52 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-609 You left off a whole bunch.... Seriously though, it seems like these fads run up costs without much real benefit. I go back to my favorite principle: the 1/e rule, whereby any company that spends 1/3 of its resources in internal controls is bound to spin into liquidation. It's not just that these systems overlap each other but also that they add little value to managers... who can track over 20 metrics each day? This microsegmentation is the meal ticket to a lot of folks at the expense of their clients, just think of the books, conferences, software packages, consultants and others that make part of this cottage industry. You left off a whole bunch…. Seriously though, it seems like these fads run up costs without much real benefit. I go back to my favorite principle: the 1/e rule, whereby any company that spends 1/3 of its resources in internal controls is bound to spin into liquidation. It’s not just that these systems overlap each other but also that they add little value to managers… who can track over 20 metrics each day?
This microsegmentation is the meal ticket to a lot of folks at the expense of their clients, just think of the books, conferences, software packages, consultants and others that make part of this cottage industry.

]]> By: Jim Novo http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-601 Jim Novo Tue, 10 Apr 2007 12:01:01 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-601 Can we assume that a "need" has been identified and these products fill that need? Is the need real or simply a result of of a skills gap between what a CMO is and what they should be, and this software tries to fill that gap?  Or is this all just a form of "outsourcing" key marketing functions to IT, what Regis McKenna refers to in Total Access as "Marketing disappearing into the Network"? Here's one thing I see that is perhaps a partial explanation: IT people are much more interested in learning how Marketing works than Marketing people are interested in learning how IT works.  Can we assume that a “need” has been identified and these products fill that need? Is the need real or simply a result of of a skills gap between what a CMO is and what they should be, and this software tries to fill that gap?  Or is this all just a form of “outsourcing” key marketing functions to IT, what Regis McKenna refers to in Total Access as “Marketing disappearing into the Network”?

Here’s one thing I see that is perhaps a partial explanation: IT people are much more interested in learning how Marketing works than Marketing people are interested in learning how IT works. 

]]> By: Jacques Warren http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-594 Jacques Warren Tue, 10 Apr 2007 01:32:05 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-594 Gosh! I didn't see EMM (Enterprise Marketing Mangement; no kidding, it's got a Wikipedia entry). Yes, maybe the need to sell software; some byproduct of having hundreds of thousands of programmers out there. They got to code something! Or maybe it's the lack of conceptual synthesis; easier to take complex situations by bits and pieces, and create whole bodies of "knowledge" around them. Gosh! I didn’t see EMM (Enterprise Marketing Mangement; no kidding, it’s got a Wikipedia entry).

Yes, maybe the need to sell software; some byproduct of having hundreds of thousands of programmers out there. They got to code something!

Or maybe it’s the lack of conceptual synthesis; easier to take complex situations by bits and pieces, and create whole bodies of “knowledge” around them.

]]> By: Ron Shevlin http://blog.jimnovo.com/2007/04/09/bi-ba-bpm-bam-cpm-mom-mdm-mcm-dam/#comment-593 Ron Shevlin Tue, 10 Apr 2007 00:31:26 +0000 http://blog.jimnovo.com/2007/04/09/as-if-bi-ba-bpm-bam-and-cpm-were-not-enough/#comment-593 Uh oh... you're in for some trouble. You left off MRM -- Marketing Resource Management. The people who put on MRM conferences are some bad-ass dudes. You're in a heap of trouble, bud. Uh oh… you’re in for some trouble. You left off MRM — Marketing Resource Management. The people who put on MRM conferences are some bad-ass dudes. You’re in a heap of trouble, bud.

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