A lot of them? No, probably not, not yet anyway. But many are working on these concepts at some level. Often they lack the time or the tools to go as far as they would like to, but the turnover rate of good web analysts is quite high right now, so I expect folks will get the time and tools pretty soon! The evangelizing conversation leads to a “mix” of culture, people, tools, pain points, and so forth.

Personally, I think the way to do it is to take a core concept and explain it in as many different ways with as many different examples as possible. This allows people to pluck out different parts that make sense to them and rebuild something customized to their own situation, the “mix” of all the above they face. Not too many “one size fits all” kinds of situations out there, with the possible exception of classic DM operations. They basically get much of this behavioral modeling stuff already, though they might not understand how to cross this knowledge over to the web yet.

The real challenge to all of this is the lack of an “analytical culture“, which is why I talk about that so much. There are plenty of people who are willing and able to go down the analytical road, but for various reasons, just cannot get past the roadblocks.

If not, how do you evangelize these concepts with the folks you work with?

Just curious. Keep up the good work!

Kevin.