Comments on: **** Bob Garfield’s Chaos Scenario 2.0 http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/ Moving from a Low Accountability to a High Accountability Business Model Wed, 21 Jul 2010 19:26:16 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Joseph Jaffe http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/comment-page-1/#comment-458 Joseph Jaffe Wed, 28 Mar 2007 14:37:33 +0000 http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/#comment-458 Bob interviewed me for Chaos 1.0, but was very interview-lite on 2.0 :) Free chapter on the book: www.lifeafter30.com/live Bob interviewed me for Chaos 1.0, but was very interview-lite on 2.0 :)

Free chapter on the book: http://www.lifeafter30.com/live

]]> By: Andrew Hally http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/comment-page-1/#comment-455 Andrew Hally Wed, 28 Mar 2007 11:22:38 +0000 http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/#comment-455 Joseph Jaffe (www.jaffejuice.com) has been blogging away on this theme for a while with humor and intelligence. His book last year is called "Life After the 30 Second Spot." Joseph Jaffe (www.jaffejuice.com) has been blogging away on this theme for a while with humor and intelligence. His book last year is called “Life After the 30 Second Spot.”

]]> By: Jacques Warren http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/comment-page-1/#comment-437 Jacques Warren Mon, 26 Mar 2007 21:10:09 +0000 http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/#comment-437 Hi Jim, I read your bog, jump to the AdAge article, which mentions ning.com on which I immediately notice a fan site about Aishwarya Rai (the famous indian actress), in a few clicks, I learn about "Kajra Re", one of the top hit songs in Indian cinema in 2005, click agin on iTunes, buy it... from my kitchen table in Montreal, Canada. How do you account for that as a marketer? Has someone figured that out, or what? and some don't call it a revolution?? Hi Jim,

I read your bog, jump to the AdAge article, which mentions ning.com on which I immediately notice a fan site about Aishwarya Rai (the famous indian actress), in a few clicks, I learn about “Kajra Re”, one of the top hit songs in Indian cinema in 2005, click agin on iTunes, buy it… from my kitchen table in Montreal, Canada.

How do you account for that as a marketer?

Has someone figured that out, or what? and some don’t call it a revolution??

]]> By: Mary Kay Lofurno http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/comment-page-1/#comment-435 Mary Kay Lofurno Mon, 26 Mar 2007 20:12:49 +0000 http://blog.jimnovo.com/2007/03/26/bob-garfields-chaos-scenario-20/#comment-435 Hi Jim, This is not suprising....at all. I think the thing marketers do not talk about is the rapid change that is taking place in business to business marketing & lead generation. There was a time when a technology lead could cost you up to 450 to $600 a K, depending upon how it was aquired. Quite frankly, at this point, we have no economic justification for us to go to tradeshows and conferences, because the cost per lead is way too prohibitive, especially when we use search engine optimization & search engine marketing for lead acquisition. And our results say that tradeshows and conferences are not effective. We don't pay any thing close to what we used to pay to acquire a lead. I think its a huge story, impacting many b to b publishers that have tradeshow units and industry groups that run tradeshows. Tha't my two cents. I really think that is a big big story. Have a great day. Mary Kay Lofurno Hi Jim,

This is not suprising….at all. I think the thing marketers do not talk about is the rapid change that is taking place in business to business marketing & lead generation.

There was a time when a technology lead could cost you up to 450 to $600 a K, depending upon how it was aquired. Quite frankly, at this point, we have no economic justification for us to go to tradeshows and conferences, because the cost per lead is way too prohibitive, especially when we use search engine optimization & search engine marketing for lead acquisition. And our results say that tradeshows and conferences are not effective. We don’t pay any thing close to what we used to pay to acquire a lead.

I think its a huge story, impacting many b to b publishers that have tradeshow units and industry groups that run tradeshows. Tha’t my two cents.

I really think that is a big big story. Have a great day.

Mary Kay Lofurno

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