1) I read Curtis’ post — very articulate, but a firm does NOT need a CCO to bridge the gap. One more chief something officer doesn’t solve anything (see the post on my site about CCOs.

2) The gap that exists today in many organizations comes about because many CMOs are really CBOs (chief branding officers). And, quite frankly, many of the database marketing people are just too campaign-centric, tactical, and execution-oriented to fill the role.

3) And yes, we can most certainly discuss at the Don (where I’m writing this, now). But after a few drinks, I’m not sure how coherent my side of the discussion will be. (And I’m hoping that the discussion won’t become public, because, as Denise Wymore would would say, “friends don’t let friends blog drunk”).