*** A Formula for Alignment

I’ve written pretty frequently about the Marketing / IT interface.  This article from CIO Magazine provides a firm roadmap on how to integrate and manage a development team consisting of IT and non-IT people.  The really interesting thing going on with this IT / medical team is some of the clinical folks ending up learning so much about IT processes and techniques they crossed the border and became IT folks!  That is some career move, and testimony to the successful management of the development team.  Check out the article here.

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