Comments on: Reporting versus Analysis: The “Actionable” Debate http://blog.jimnovo.com/2007/02/07/reporting-analysis/ Moving from a Low Accountability to a High Accountability Business Model Tue, 6 Jan 2009 14:49:50 +0000 http://wordpress.org/?v=2.5.1 By: VisualRevenue | Web Reporting vs. Web Analysis http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-27584 VisualRevenue | Web Reporting vs. Web Analysis Tue, 17 Jun 2008 13:57:48 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-27584 [...] Reporting versus Analysis: The “Actionable” Debate (by: Jim Novo) [...] [...] Reporting versus Analysis: The “Actionable” Debate (by: Jim Novo) [...]

]]> By: Persuasive e-Marketing» Blog Archive » Personas and Segments and Engagement oh my… http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-19216 Persuasive e-Marketing» Blog Archive » Personas and Segments and Engagement oh my… Wed, 27 Feb 2008 22:18:55 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-19216 [...] A lot to chew on huh? To break all the above into one sentence: The age of actionable analytics is upon us. Clicks and pageviews and basic reports are now on the shelf beside my betamax player and Commodore 64. All of the thought leaders in the analytics space are focused on using data to support marketing initiatives like persona and engagement optimization, as opposed to doing marketing to fix/resolve issues found in data. [...] [...] A lot to chew on huh? To break all the above into one sentence: The age of actionable analytics is upon us. Clicks and pageviews and basic reports are now on the shelf beside my betamax player and Commodore 64. All of the thought leaders in the analytics space are focused on using data to support marketing initiatives like persona and engagement optimization, as opposed to doing marketing to fix/resolve issues found in data. [...]

]]> By: Metric Insight » Reporting vs. Analysis http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-7352 Metric Insight » Reporting vs. Analysis Tue, 02 Oct 2007 19:43:52 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-7352 [...] Reporting vs. Analysis [...] [...] Reporting vs. Analysis [...]

]]> By: Dennis R. Mortensen http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-2274 Dennis R. Mortensen Sat, 09 Jun 2007 19:25:30 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-2274 Hi Jim, First. Very nice to finally meet you in San Francisco - being an avid reader of you blog and all. Second. Great post – and as I just told Avinash it have undeniably helped exemplify my take on it as well. Cheers Dennis Dennis R. Mortensen, COO at IndexTools http://visualrevenue.com/blog/2007/06/web-reporting-vs-web-analysis.html Hi Jim,

First. Very nice to finally meet you in San Francisco - being an avid reader of you blog and all.

Second. Great post – and as I just told Avinash it have undeniably helped exemplify my take on it as well.

Cheers
Dennis

Dennis R. Mortensen, COO at IndexTools
http://visualrevenue.com/blog/2007/06/web-reporting-vs-web-analysis.html

]]> By: Gary Angel http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-57 Gary Angel Fri, 09 Feb 2007 17:39:31 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-57 Jim, Great post. I think Eric and I did come out somewhere in-between and I agree with almost everything you wrote. Only thing - I'd be even more skeptical than you about how quickly you "hit-the-wall" with a reporting mentality. Multivariate testing is the one place you can actually go for awhile (productively) before you do hit a wall without additional analysis. But in most other ways, I see organizations hit an almost immediate dead-stop because they are focused on reports as triggers to action and never do any real analysis. Jim,

Great post. I think Eric and I did come out somewhere in-between and I agree with almost everything you wrote. Only thing - I’d be even more skeptical than you about how quickly you “hit-the-wall” with a reporting mentality. Multivariate testing is the one place you can actually go for awhile (productively) before you do hit a wall without additional analysis. But in most other ways, I see organizations hit an almost immediate dead-stop because they are focused on reports as triggers to action and never do any real analysis.

]]>