Comments on: Reporting versus Analysis: The “Actionable” Debate http://blog.jimnovo.com/2007/02/07/reporting-analysis/ Moving from a Low Accountability to a High Accountability Business Model Tue, 24 Jan 2012 15:46:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Novo http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-110954 Jim Novo Tue, 14 Sep 2010 11:27:46 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-110954 Thanks for the comment Marcel. The best answer I can think of for your question on how many companies do this kind of analysis is it depends on how competitive the industry is. Online travel, for example, has some of the brightest analytical stars and the best infrastructure because without it it they will go out of business. Likewise Proctor & Gamble offline. Thanks for the comment Marcel. The best answer I can think of for your question on how many companies do this kind of analysis is it depends on how competitive the industry is. Online travel, for example, has some of the brightest analytical stars and the best infrastructure because without it it they will go out of business. Likewise Proctor & Gamble offline.

]]> By: Marcel Wiedenbrugge http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-110865 Marcel Wiedenbrugge Tue, 14 Sep 2010 02:23:48 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-110865 Reporting vs. Analysis is like Data vs Information. A report on sales over the past 6 months doesn't actually tell me how well my company is performing. Once I add things like market growth, product introductions, customers, competition, profitability, number of sales people available, etc. to the equation, then the sales figures (information) starts to make sense to me. Analysis is all about explaining how you got somewhere and where you - most likely - will be going to I wonder how many companies really do this kind of analysis Reporting vs. Analysis is like Data vs Information.

A report on sales over the past 6 months doesn’t actually tell me how well my company is performing. Once I add things like market growth, product introductions, customers, competition, profitability, number of sales people available, etc. to the equation, then the sales figures (information) starts to make sense to me. Analysis is all about explaining how you got somewhere and where you – most likely – will be going to

I wonder how many companies really do this kind of analysis

]]> By: Jim Novo http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-102144 Jim Novo Wed, 21 Jul 2010 19:26:16 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-102144 Kiran, thanks for the comment. I'm sure this subject will be coming up more and more as WA folks gain experience. Probably ends up with a "split" in career track and some point; you have the implementation folks who are also probably Reporters and then you have the Analysts who are really driving the bus. Kiran, thanks for the comment.

I’m sure this subject will be coming up more and more as WA folks gain experience. Probably ends up with a “split” in career track and some point; you have the implementation folks who are also probably Reporters and then you have the Analysts who are really driving the bus.

]]> By: Kiran Ferrandino http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-102128 Kiran Ferrandino Wed, 21 Jul 2010 15:57:34 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-102128 I just stumbled upon this article as I have been engaged in a similar conversation with a client - this was a great viewpoint. I just stumbled upon this article as I have been engaged in a similar conversation with a client – this was a great viewpoint.

]]> By: VisualRevenue | Web Reporting vs. Web Analysis http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-27584 VisualRevenue | Web Reporting vs. Web Analysis Tue, 17 Jun 2008 13:57:48 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-27584 [...] Reporting versus Analysis: The “Actionable” Debate (by: Jim Novo) [...] [...] Reporting versus Analysis: The “Actionable” Debate (by: Jim Novo) [...]

]]> By: Persuasive e-Marketing» Blog Archive » Personas and Segments and Engagement oh my… http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-19216 Persuasive e-Marketing» Blog Archive » Personas and Segments and Engagement oh my… Wed, 27 Feb 2008 22:18:55 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-19216 [...] A lot to chew on huh? To break all the above into one sentence: The age of actionable analytics is upon us. Clicks and pageviews and basic reports are now on the shelf beside my betamax player and Commodore 64. All of the thought leaders in the analytics space are focused on using data to support marketing initiatives like persona and engagement optimization, as opposed to doing marketing to fix/resolve issues found in data. [...] [...] A lot to chew on huh? To break all the above into one sentence: The age of actionable analytics is upon us. Clicks and pageviews and basic reports are now on the shelf beside my betamax player and Commodore 64. All of the thought leaders in the analytics space are focused on using data to support marketing initiatives like persona and engagement optimization, as opposed to doing marketing to fix/resolve issues found in data. [...]

]]> By: Metric Insight » Reporting vs. Analysis http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-7352 Metric Insight » Reporting vs. Analysis Tue, 02 Oct 2007 19:43:52 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-7352 [...] Reporting vs. Analysis [...] [...] Reporting vs. Analysis [...]

]]> By: Dennis R. Mortensen http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-2274 Dennis R. Mortensen Sat, 09 Jun 2007 19:25:30 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-2274 Hi Jim, First. Very nice to finally meet you in San Francisco - being an avid reader of you blog and all. Second. Great post – and as I just told Avinash it have undeniably helped exemplify my take on it as well. Cheers Dennis Dennis R. Mortensen, COO at IndexTools http://visualrevenue.com/blog/2007/06/web-reporting-vs-web-analysis.html Hi Jim,

First. Very nice to finally meet you in San Francisco – being an avid reader of you blog and all.

Second. Great post – and as I just told Avinash it have undeniably helped exemplify my take on it as well.

Cheers
Dennis

Dennis R. Mortensen, COO at IndexTools
http://visualrevenue.com/blog/2007/06/web-reporting-vs-web-analysis.html

]]> By: Gary Angel http://blog.jimnovo.com/2007/02/07/reporting-analysis/comment-page-1/#comment-57 Gary Angel Fri, 09 Feb 2007 17:39:31 +0000 http://blog.jimnovo.com/2007/02/07/reporting-analysis/#comment-57 Jim, Great post. I think Eric and I did come out somewhere in-between and I agree with almost everything you wrote. Only thing - I'd be even more skeptical than you about how quickly you "hit-the-wall" with a reporting mentality. Multivariate testing is the one place you can actually go for awhile (productively) before you do hit a wall without additional analysis. But in most other ways, I see organizations hit an almost immediate dead-stop because they are focused on reports as triggers to action and never do any real analysis. Jim,

Great post. I think Eric and I did come out somewhere in-between and I agree with almost everything you wrote. Only thing – I’d be even more skeptical than you about how quickly you “hit-the-wall” with a reporting mentality. Multivariate testing is the one place you can actually go for awhile (productively) before you do hit a wall without additional analysis. But in most other ways, I see organizations hit an almost immediate dead-stop because they are focused on reports as triggers to action and never do any real analysis.

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