***** Mining for Creative Ideas

“Doing something” with the data seems to be the place everybody gets stuck.  They can run reports, create segments and so forth, but then get bogged down with what to do next.  This article talks about how the behavior you see in the database can be converted to creative execution for both B2B and B2C.  Five stars for talking about the difficult interface between marketing and technology people and providing concrete suggestions on how to deal with it.

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